xxG-#38-2024-11-19: 3-Month Market Education Campaign

Grants and Bounties
1

Objective:

To secure 3,000,000 XX coins from the xx Network Council Treasury for a high-impact, 3-month market education campaign targeting the Turkish crypto market. This campaign will amplify xx Network’s visibility, drive engagement, and foster adoption in one of the most active crypto regions globally.

The xx Foundation will act as the primary entity responsible for proposing, executing, and overseeing the initiative to ensure efficient and timely delivery of results.

Proposal Summary:

The xx Foundation will manage and execute this campaign, ensuring the following:

  1. Secure the requested 3,000,000 XX coins from the Treasury.
  2. Engage a private investor who has committed to funding the campaign in exchange for vested XX coins. The coins will be locked in a secure, 1-year vesting period for market stability.
  3. Oversee the collaboration between marketing partners to:
  • Maintain adherence to deliverables and timelines.
  • Ensure proper allocation and management of campaign resources.
  • Provide periodic updates on the campaign’s performance and outcomes to the xx network council.

Key Details of the Campaign:

  1. Foundation Oversight for Timely Execution:
    The xx Foundation will ensure the campaign begins upon Treasury approval. By acting as the central mediator, the Foundation guarantees that all moving parts are aligned, eliminating delays and ensuring maximum impact.
  2. Unified Campaign Strategy:
    The campaign is designed as a package deal, working with multiple prominent KOL’s in the Turkish crypto market. This collaborative approach ensures a coordinated, amplified and informed educational message to the target demographic about the xx network and its developments. The Foundation will manage this effort as a unified initiative, not as individual contracts, ensuring seamless and efficient execution.
  3. Deliverables:
    The campaign will span multiple platforms, including X (Twitter), Telegram, YouTube, and TikTok, utilizing various content formats like tweets, Telegram posts, videos, and live streams.
  4. Vesting for Market Confidence:
    The 3,000,000 XX coins allocated for this initiative will be securely vested over 1 year, ensuring the investor’s alignment with the network’s long-term growth and stability.

Expected Impact:

  • Increased Awareness: The campaign will strategically position XX Network in the Turkish crypto market, creating significant visibility and understanding of xx network and its development.
  • Community Growth: By engaging with active crypto audiences, the campaign aims to foster stronger community ties and drive adoption.
  • Long-Term Alignment: The use of a vesting period ensures that this initiative contributes to sustained, responsible growth for the xx Network.

Conclusion:

The xx Foundation’s role as the mediating entity ensures that this market education initiative will be executed effectively and responsibly, aligning with the xx Network’s mission to expand its global presence.

The approval of the requested 3,000,000 XX coins will enable this campaign to launch immediately, creating a wave of momentum that benefits the entire network.

Vote submission is in council here: #38 - xx wallet

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Sounds good.

Since that is the case, I assume there will be period sync-ups or reviews with folks in the field, maybe quarterly or such?

If that’s the case, it would be nice if follow-up posts about “Expected Impact” items were added to this thread to track progress. “Expected Impacts” are a bit fuzzy (not quantified) compared to bounties or other events, so I think most readers will be curious to see not as much how the campaign progresses vs. some specific quantifiable goals, but the extent to which whatever is achieved can be quantified in those reviews/sync-ups.

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In terms of specific metrics from KOL “educators” that will be shared internally with xx council board. That said, we will make reference here to content that is produced along the way. As you pointed out “expected impact” is not always easy to quantify but we can do our best. We certainly want to so we can do more of what works in regards to bringing more awareness to the xx network and the value it holds for developers/projects/companies that need secure and private communications as well as quantum secure blockchain tech as infra.

I think most people in the general community look at metrics like new wallet generations and new members to socials and such so we can watch those of course but it’s also important for us to measure opensource developer growth. With the amount of bounties we are creating, with more on the way, we want to signal that there is opportunity to get involved a deeper level with xx network. Im looking forward to seeing those metrics as well. Thanks for the interest Rothbardian. More to come!

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